About Cesar

Cesar is Gibson’s President and CEO. He joined Gibson in November of 2018, and since then, has been finding pioneering solutions for brand momentum, team development, product innovation, media evolution, direct to consumer shifting and profitable business growth.

Cesar has been instrumental in the resurgence of Gibson and setting a new strategy centered around instruments, sound, and media. He created the Gibson Labs to leverage Gibson’s iconic past of innovation and drive it into the future across brands and categories. 

Cesar expanded Gibson into the media space, launching Gibson TV to bring new original content to music lovers around the world, and Gibson Records partnering with Gibson artists to bring their music to the world and keep Gibson culturally engaged and connected to music.